How Seanderg streamlined and automated a complex long-term commission structure

Seanderg needed a way to streamline and automate their milestone-based commission payout for their real estate deals, while also adjusting for any upfront commission payments in future milestones. Dynamic commission rates, a flowing approval process, and tranche-based payouts made manual commission payouts a logistical nightmare. In FY25, Seanderg opted for Visdum’s sales commission automation to streamline their process and create a single source of truth. 

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About Seanderg

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HQ: Dasmarinas City, Cavite

Industry: Real Estate

Employees: 10-20

Sales Reps: 10+

Using Visdum Since: 2025


Seanderg is a visionary real estate company specializing in uncovering and transforming hidden coastal gems into dream beachfront properties. Whether it’s a serene retirement sanctuary, a high-potential investment, or a personal paradise, Seanderg empowers clients to shape their ideal seaside retreat.

With a team that blends over 30 years of real estate expertise, 8+ years of tech-driven innovation, and a global network of professionals, Seanderg brings a unique fusion of insight, agility, and reach.

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The Challenge: Automating a Complex, Tranche-Based Commission Model

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The company’s payout model was based on tranches, where commissions were distributed in phases as the buyer's payments came in over time. This system mirrored the dynamics of mortgage-based real estate transactions, with one significant complexity: a portion of the commission was paid upfront and later adjusted against future payments. 

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1. Excel Fatigue from Deal Complexity: Seanderg’s commission rates varied not only by deal size but also by the source of the lead, as each source carried its own dynamic rate table. Attempting to maintain this logic in Excel quickly became a tangled web of formulas and human errors.
   
   
2. No Easy Way to Handle Commission Adjustments: Because part of a broker's commission was paid at the time of deal closure and later reconciled as more of the deal amount came in, calculating and tracking these adjustments manually required continuous oversight and effort.
   
   
3. Disconnected Processes and Manual Approvals: Despite using HubSpot as their CRM, Seanderg's commission workflow lacked automation and integration. Commission payouts required inputs and approvals from multiple stakeholders, which led to inconsistent timelines and unnecessary bottlenecks.
   
   
4. Limited Transparency for Brokers: Without a self-service system, brokers relied on emailed spreadsheets or delayed reports to understand their earnings, leading to trust gaps and a lack of real-time insight into performance.
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5. Tranche-based commission pooling: Sales and marketing folks get equally divided commissions from a pool everytime a tranche is triggered.

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The Solution: Self-Served Commission Automation with Visdum

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To break free from the burden of spreadsheets and streamline their complex commission structure, Seanderg turned to Visdum. With built-in flexibility and HubSpot integration, Visdum offered exactly what Seanderg needed: an intelligent, automated, and scalable system that could handle the nuances of their business model.

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Why Seanderg Chose Visdum

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Seanderg evaluated several options but selected Visdum after a rapid proof-of-concept demonstrated the platform’s ability to handle their unique tranche-based model, including upfront commission adjustments and source-based rate logic, all with full accuracy. The seamless connection with HubSpot and customizable workflows sealed the decision.

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The Result: Greater Accuracy, Faster Cycles, and Total Transparency

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Visdum’s commission automation led to many significant operational improvements in Seanderg’s compensation process:

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1. Tranche-Based Commission Logic Fully Automated: Visdum allowed Seanderg to model and automate their staggered payout system. When a buyer pays some amount upfront, Visdum automatically triggers the corresponding commission rate and adjusts the broker’s payout in future cycles as more of the deal value is collected.
   
   
2. Hours Saved Every Month: With manual calculations eliminated, Seanderg’s finance and operations teams have reclaimed multiple hours each month that were previously being spent reconciling spreadsheets, checking formulas, and chasing approvals.
   
   
3. Dynamic Source-Based Rate Handling: Visdum’s customizable logic engine has enabled Seanderg to easily manage complex rate tables tied to different deal sources and time frames. This flexibility would have been nearly impossible to maintain accurately in Excel.
   
   
4. Customizable Multi-Level Approvals: From the CFO to regional sales heads, Seanderg now routes payouts through a configurable approval flow within Visdum, complete with “on hold” and “approved to release” stages. No more scattered email threads or missed sign-offs.
   
   
5. Broker Dashboards with Self-Service Access: Brokers log into Visdum via their Gmail credentials to instantly access a clear view of their commissions, earnings history, and upcoming payouts. This real-time visibility has boosted trust and improved broker satisfaction.
   
   
6. Centralized Control and Flexibility: Admins can create, modify, and assign any of the compensation plans with just a few clicks. Plan updates now take minutes instead of days.

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Seanderg’s dream of a fully accurate and efficient commission automation solution has come to life with Visdum. We’ve removed the complexities of Excel while allowing for complete customization according to their compensation model. 

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