Tranche payouts. Source-based rates. 7+ plan types automated.

Seanderg needed to streamline and automate milestone-based commission payouts for its real estate deals, while adjusting for upfront commission payments in future milestones. Dynamic commission rates, a flowing approval process, and tranche-based payouts made manual payouts a logistical nightmare. In FY25, Seanderg chose Visdum's sales commission automation to streamline the process and create a single source of truth.

01 · The company

Seanderg, a small team selling coastal real estate

Seanderg specializes in uncovering hidden coastal sites and transforming them into beachfront properties, whether a client wants a retirement sanctuary, an investment, or a personal retreat.

The team is small, between 10 and 20 employees with 10+ sales reps, and it combines over 30 years of real estate expertise, 8+ years of tech-driven innovation, and a global network of professionals. Seanderg is headquartered in Dasmarinas City, Cavite.

02 · The trigger

Why a tranche-based payout model broke Excel

Seanderg's payout model is based on tranches. Commissions are distributed in phases as the buyer's payments come in over time, which mirrors the dynamics of mortgage-based real estate transactions. One complexity sits on top of that: part of the commission is paid upfront and later adjusted against future payments.

The scale of what the team was managing:

Rates were the first problem. They varied by deal size and by the source of the lead, and each source carried its own dynamic rate table. Maintaining that logic in Excel became a tangled web of formulas and human errors. The adjustments were the second problem: because part of a broker's commission was paid at deal closure and reconciled as more of the deal amount arrived, tracking those adjustments by hand required continuous oversight.

The process around the calculations was just as manual. Seanderg used HubSpot as its CRM, but the commission workflow had no automation or integration with it. Payouts needed inputs and approvals from multiple stakeholders, which produced inconsistent timelines and bottlenecks. Brokers, meanwhile, had no self-service view. They relied on emailed spreadsheets or delayed reports to understand their earnings, which created trust gaps and left them without real-time insight into their performance.

03 · The evaluation

Seanderg evaluated several options. Its requirements came straight from the problems above.

04 · The decision

The verdict

05 · The implementation

Tranche logic, approvals, and broker access in one system

Visdum models Seanderg's staggered payout system directly. When a buyer pays an amount upfront, Visdum triggers the corresponding commission rate and then adjusts the broker's payout in future cycles as more of the deal value is collected.

Visdum's customizable logic engine holds the rate tables tied to different deal sources and time frames, which would have been nearly impossible to maintain accurately in Excel.

The process around the numbers: Payouts now route through a configurable approval flow inside Visdum, from the CFO to regional sales heads, with "on hold" and "approved to release" stages, which replaced scattered email threads and missed sign-offs. Brokers log in with their Gmail credentials to see their commissions, earnings history, and upcoming payouts.

06 · What success looks like

Plan updates in minutes instead of days

With manual calculations gone, Seanderg's finance and operations teams have reclaimed multiple hours each month that used to go into reconciling spreadsheets, checking formulas, and chasing approvals.

Administrators can create, modify, and assign any compensation plan in a few clicks, so plan updates now take minutes instead of days. Complex rate tables tied to deal sources and time frames are straightforward to manage.

For brokers, the real-time view of their commissions and upcoming payouts has increased trust and improved satisfaction. Seanderg now runs an accurate, efficient commission process with Visdum, with the complexity of Excel removed and its compensation model still fully customizable.