Earned at booking, paid after invoicing. Payouts in 1 day.

GoComet's sales incentive policy calculates earnings from a deal at booking but pays commissions on subscription invoicing. Because that structure is tied to a recurring revenue model, GoComet moved off Excel spreadsheets to Visdum, which could align its commission policies with its business needs.

01 · The company

GoComet, an AI logistics platform moving $26.56 billion in cargo

GoComet is an AI-powered transportation visibility platform working to change the $40 billion international logistics space, using data science and machine intelligence to simplify end-to-end logistics and bring transparency to the business.

Its enterprise cloud SaaS product is used by large manufacturing conglomerates to automate supply chain processes such as procuring freight rates, tracking shipments, reconciling invoices, and benchmarking freight. GoComet serves 250+ customers across 35 countries, helping shippers move cargo worth $26.56 billion, and has raised $10.3M over three rounds. The company has 200+ employees and is headquartered in Singapore.

02 · The trigger

Why a gap between earning and paying broke the spreadsheet

GoComet's difficulty with Excel came from a disconnect: earnings are calculated when a deal is booked, but the commission is paid only after invoicing and payment receipt. That workflow made it hard to track and reconcile bookings, invoices, and commission payouts on manual spreadsheets.

The scale of what the finance team was managing:

Every cycle, the finance team consolidated data from multiple sources, including billing systems, CRM records, and invoicing platforms. That approach was time-consuming and prone to human error, which led to inaccurate payouts.

Reps had minimal transparency, because the calculations happened behind the scenes in a manual process. That made it difficult for them to track their performance, set realistic goals, and see how their effort translated into earnings. The gap between bookings and payouts made it harder still for a rep to gauge their remaining commission accurately.

Leadership had a similar blind spot. Without a centralized view of key metrics such as bookings, billings, invoices, and payouts, senior leaders could not easily assess how well the incentive programs were working, identify top performers, or pinpoint where to improve. And as the sales team expanded, bringing more complex compensation structures, more diverse incentive rules, and a higher volume of transactions, the spreadsheet approach struggled to keep pace.

03 · The evaluation

What GoComet needed from a commission system

GoComet evaluated multiple sales compensation systems. Its requirements came straight from the problems above.

04 · The decision

The decision logic: The hard part was never the arithmetic. It was holding a deal across the gap between booking and invoicing, with data arriving from three systems, which is exactly what the proof of concept had to demonstrate before GoComet committed.

05 · The implementation

Built around the booking-to-invoicing gap

Visdum models GoComet's compensation structure directly, and integrates with the company's billing and invoicing systems to calculate commissions automatically on real-time data. Sitting at the intersection of the CRM and the tools used for bookings, billings, and collections, the platform carries transformation and reconciliation rules that removed the need for manual validation.

The HubSpot integration runs in both directions, which eliminates the manual work and keeps data integrity intact.

The access piece: Finance, Operations, and Sales work from one centralized system with individual logins, which gives all three teams a single source of truth for commission data.

06 · What success looks like

Payouts in one day instead of seven

GoComet has automated its compensation process end to end for 25+ reps, with 99.9% transparency and accuracy in commission calculation. Commissions now process in just 1 day after invoices are raised, down from 7, because real-time data consolidation and a rules-based commission engine run against the company's own compensation model.

Removing the manual calculations also removed the silos between Finance, Operations, and Sales. With a shared system and a single source of truth, information moves between the teams without friction, which has reduced tension and disputes and let each team focus on its own work. CRM hygiene improved alongside it, because commissions are tied directly to accurate CRM data entry, giving reps a strong reason to keep records clean.

Leadership now has a view it did not have before. Leader Dashboards give the CEO and senior executives a bird's-eye view of sales performance, consolidating real-time data into one picture of bookings, billings, invoices, and payouts, with visualizations and drill-down to analyze trends, identify top performers, and find areas to improve.

For reps, the Pipeline Estimator shows the commission they stand to earn as opportunities move through the stages. With a clear view of projected earnings, reps prioritize the most valuable deals, set tangible goals, and track their progress, which keeps the team motivated.