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Keep Your Sales Team Motivated With a Leaderboard

Jeetesh Harjani
Director of Sales
Published On:
November 22, 2023

Sales reps act as the backbone of Successful companies. Your reps put in long hours to bring in more customers and revenue while helping your brand build a trusting relationship with your partners.

The Power of Gamification in Motivating Your Sales Team

Your sales professionals are driven by three primary sales metrics: Recognition, Competition, and Financial Incentives. These incentives keep your sales team agile and consistently motivated in driving top-line growth. 

Sales Leaderboard are one of the most effective yet age-old ways to keep your sales team motivated. It is a great gamification tool to keep your sales reps working towards the same goals. Additionally, it helps in retention as your sales reps feel more fulfilled when they are rewarded both in terms of monetary bonuses and external recognition. 

In this article, we will explore the importance of recognition, competition, and financial incentives for sales reps and how this gamification tool can be a great approach to keeping sales performance top-notch with the help of sales gamification.

 Gamification Co. found that Sales leaderboards enhance user retention by 15%.

What is a Leaderboard?

A Sales Leaderboard is a tool used in sales management that provides a visual representation of key metrics and data related to sales activities. It gives sales managers real-time visibility into their team's performance, allowing them to track sales targets, discover areas for growth, and make data-driven choices.

It is often incorporate sales revenue, customer acquisition rates, conversion rates, sales pipeline statistics, and sales rep performance. The dashboard can be configured to show sales team or organization-specific metrics and data points.



Sales leaders and managers can use this dashboard on desktops or mobile devices and use charts, graphs, and tables to visualize sales data over different periods and granularities.

A study by Harvard Business Review shows: Sales leaderboard improve sales performance by up to 20%.


What are the major factors that push the sales reps to sell more?

Sales reps might be highly motivated by commissions and incentives since they can see a direct correlation between their efforts and financial reward. Sales teams need to feel appreciated, challenged, and financially rewarded to push themselves to meet or exceed their goals and make significant contributions to the success of the organization.

1. Recognition: High-performing sales representatives deserve more than just monetary rewards for their efforts, however. Appreciation and acknowledgment are powerful motivators for many sales representatives. Demotivation, in turn affecting performance and satisfaction on the job, can result from not being acknowledged for efforts. When salespeople are rewarded for their performance, it boosts their morale and encourages them to work harder, which in turn increases their job satisfaction and dedication.

Forbes's study argues that leaderboards, by providing real-time feedback and recognition, could be a beneficial tool for encouraging sales staff to compete with one another and boost their performance standards.

2. Competition: Sales reps are naturally competitive, and a healthy level of rivalry can motivate each individual to work harder and fulfill the business goals, especially the top performers. There is a greater sense of urgency and motivation to excel when people feel they are being judged and compared with team members.


An article in the Journal of Business and Psychology revealed that using Sales leaderboard to encourage healthy competition and when sales representatives can see how they stack up against their colleagues, improves openness and fairness.


Sales Leaderboard enhance sales by 15% and have additional benefits. 

3. Financial incentives: Commissions and bonuses are common ways to incentivize sales representatives. Sales representatives gain a sense of pride and satisfaction when their efforts are rewarded with commissions or other incentives. Commissions and bonuses are two types of incentives that can make employees feel appreciated by the firm and can be tangible rewards for their efforts. Increases in sales representatives' compensation are good for both the salespeople and the organization as a whole.


A survey by CSO Insights shows that 66% of sales reps said that their compensation plan was an important factor in their decision to join or stay with a company.


Use Sales Leaderboard to motivate reps to sell more? 

Problems associated with a lack of openness, diminished competition, low motivation, and unmeasurable progress can be alleviated with the use of a leaderboard. Several ways in which a leaderboard might boost salespeople's morale and performance are as follows:

  • Provides real-time feedback: The Sales Leaderboard gives sales representatives instantaneous data on how they're doing. They can monitor their development toward their objectives and make course corrections as necessary. Having the ability to see how they're doing in real-time can be a great incentive for sales representatives to keep working towards their goals instead of checking the growth monthly or weekly.
  • Foster competition: By displaying salespeople's rankings, a leaderboard encourages healthy competition. Sales representatives may be encouraged to work harder and more efficiently to win the competition and the rewards it offers. Having to work more and produce greater outcomes than rival sales representatives is a strong incentive to do so.
  • Provide recognition: Motivate and recognize outstanding performers with a sales leaderboard that displays their names alongside their rankings of other sales representatives. Sales representatives might have a better sense of the company's appreciation and commitment to their success if they are publicly acknowledged for their efforts.
  • Track progress/Provide feedback: A sales team's standing on a leaderboard can tell them exactly where they stand about their goals and what they need to do to reach them. Showing where sales associates are falling short and where they may make the most progress is a key function of the sales Leaderboard. Sales representatives can improve their performance by focusing on these areas after they have been identified. This might be encouraging because it lays out a development plan and shows sales representatives that they are making headway.
  • Identifies areas for improvement: The sales Leaderboard reveals sales data in an easily digestible format, which can be inspiring for sales staff. When salespeople have access to the same data that their managers do, they are more likely to trust and be motivated by the process of tracking and evaluating their performance.


How the lack of a leaderboard can affect their ability to achieve these goals?

The capacity of sales representatives to gain popularity, competitiveness, and compensation can all be negatively impacted in the absence of a scoreboard. The lack of a rankings system can have the following effects on sales staff:

  • Lack of transparency: Without having a central location to see how your performance stacks up against others hinders openness. This might be frustrating and demoralizing because they aren't getting clear information about their sales success and where they stand about their goals.
  • Reduced competition: Weakening of competition due to the lack of a transparent method of comparing sales representatives' results to one another (a scoreboard). If sales representatives don't know who they're up against or how they're doing relative to the competition, competition suffers.
  • Limited motivation: There isn't much-driving salespeople to succeed beyond the competitive urge to outdo their colleagues and the desire to be recognized for their efforts. Sales representatives may be less motivated if they have fewer possibilities to be recognized or rewarded for their work if no leaderboard is in place to track their progress.
  • Inability to track progress: Having no visible way to see how individual salespeople are doing in terms of meeting their goals. Sales reps may struggle to monitor performance and pinpoint opportunities for development without a sales leaderboard.
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