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Unlock Success: Keep Your Team Motivated With Sales Leaderboards

Jeetesh Harjani
Director of Sales
Published On:
June 12, 2024

Sales reps act as the backbone of successful companies.

Your reps put in long hours to bring in more customers and revenue while helping your brand build a trusting relationship with your partners.

In this article, we'll delve into the power of gamification in motivating your sales team, focusing on the impact of sales leaderboards.

The Motivating Power of Gamification in Sales

Your sales professionals are driven by three primary sales metrics: recognition, competition, and financial incentives. These incentives keep your sales team agile and consistently motivated to drive top-line growth. 

Sales leaderboards are one of the most effective yet age-old ways to keep your sales team motivated. It is a great gamification tool to keep your sales reps working towards the same goals. Additionally, it helps in retention, as your sales reps feel more fulfilled when they are rewarded both in terms of monetary bonuses and external recognition. 

In this article, we will explore the importance of recognition, competition, and financial incentives for sales reps and how this gamification tool can be a great approach to keeping sales performance top-notch with the help of sales gamification.

Gamification Co. found that sales leaderboards enhance user retention by 15%.

What is a Sales Leaderboard?

Sales leaderboards are a visual representation of sales performance data that ranks and displays the achievements of individual members or teams within a sales organization. They are often used to create a sense of competition, recognition, and motivation among sales teams.

It often incorporates sales revenue, customer acquisition rates, conversion rates, sales pipeline statistics, and sales rep performance. The dashboard can be configured to show sales team- or organization-specific metrics and data points.


sales leaderboard example for your entire sales team in Visdum.

Sales leaders and managers can use this dashboard on desktops or mobile devices and use charts, graphs, and tables to visualize sales data over different periods and granularities.


Components of Effective Sales Leaderboards

  • Metrics and KPIs: Choose key performance indicators (KPIs) that align with your sales goals. Common metrics include total sales, revenue generated, number of deals closed, conversion rates, and more.
  • Real-time Updates: Ideally, leaderboards should provide real-time or near-real-time updates to keep the information current and encourage continuous engagement.
  • Individual and Team Rankings: Leaderboards can display rankings for individual sales representatives as well as for teams or departments. This allows for both personal recognition and team competition.
  • Graphical Representation: Visual elements like graphs, charts, or badges can make the leaderboard more engaging and easier to understand at a glance.
  • Accessibility: Ensure that the leaderboard is easily accessible to all team members, whether through a physical display in the office, or a sales compensation software that seamlessly integrates into your CRM (Customer Relationship Management) system.

🔔 Also read: Automated CRM Commission Tracking: Benefits & Myths

How to Use Sales Leaderboards Effectively

  • Set Clear Goals: Invest time in setting sales targets and clearly communicate the objectives you want to achieve with the leaderboard. Make sure your team understands what is being measured and why.
  • Friendly Competition: Foster a healthy sense of competition among team members. Encourage collaboration while acknowledging individual achievements.
  • Recognition and Rewards: Use the leaderboard to publicly recognize and reward top performers. This recognition can be both intrinsic (acknowledgment) and extrinsic (monetary rewards, prizes, certificates).
  • Regular Updates and Communication: Regularly communicate updates on the leaderboard standings. This keeps the team informed and maintains interest in the ongoing competition.
  • Training and Support: Identify areas where team members may be struggling and provide additional training or support. The leaderboard can serve as a diagnostic tool for improvement opportunities.
  • Gamification: Introduce gamification elements to make the leaderboard more engaging. For example, you could have themed competitions, badges for achievements, or levels of recognition.
  • Celebrate Milestones: Celebrate both individual and team milestones. This can include reaching a sales target, closing a significant deal, or achieving a personal best.
  • Feedback Loop: Use the leaderboard as a feedback mechanism. Analyze performance trends and provide constructive feedback to help team members improve.

Remember, while sales leaderboards can be powerful motivators, it's important to maintain a positive and inclusive environment. Some individuals may be more motivated by collaboration than competition, so be mindful of different personality types within your team. Additionally, ensure that the metrics chosen align with the overall goals and values of your organization.

Factors that push your sales reps to sell more

Sales reps might be highly motivated by commissions and incentives since they can see a direct correlation between their efforts and financial reward. Sales teams need to feel appreciated, challenged, and financially rewarded to push themselves to meet or exceed their goals and make significant contributions to the success of the organization.


High-performing sales representatives deserve more than just monetary rewards for their efforts, however. Appreciation and acknowledgment are powerful motivators for many sales representatives. Demotivation, in turn affecting performance and satisfaction on the job, can result from not being acknowledged for efforts.

When salespeople are rewarded for their performance, it boosts their morale and encourages them to work harder, which in turn increases their job satisfaction and dedication.


Sales reps are naturally competitive, and a healthy level of rivalry can motivate each individual to work harder and fulfill the business goals, especially the top performers. There is a greater sense of urgency and motivation to excel when people feel they are being judged and compared with team members.


An article in the Journal of Business and Psychology revealed that using a sales leaderboard to encourage healthy competition and when sales representatives can see how they stack up against their colleagues improves openness and fairness.

Financial incentives

Commissions and bonuses are common ways to incentivize sales representatives. Sales representatives gain a sense of pride and satisfaction when their efforts are rewarded with commissions or other incentives. Commissions and bonuses are two types of incentives that can make employees feel appreciated by the firm and can be tangible rewards for their efforts. Increases in sales representatives' compensation are good for both the salespeople and the organization as a whole.


🔔 Must read: What is SPIFF in sales: A Comprehensive Guide for 2024


Using sales gamification software for better performance

Problems associated with a lack of openness, diminished competition, low motivation, and unmeasurable progress can be alleviated with the use of a leaderboard. Several ways in which a leaderboard might boost salespeople's morale and performance are as follows:

Provides real-time feedback

The Sales Leaderboard gives sales representatives instantaneous data on how they're doing. They can monitor their development toward their objectives and make course corrections as necessary. Having the ability to see how they're doing in real-time can be a great incentive for sales representatives to keep working towards their goals instead of checking the growth monthly or weekly.

Foster competition

By displaying salespeople's rankings, a leaderboard encourages healthy competition. Sales representatives may be encouraged to work harder and more efficiently to win the competition and the rewards it offers. Having to work more and produce greater outcomes than rival sales representatives is a strong incentive to do so.

Provide recognition

Motivate and recognize outstanding performers with a sales leaderboard that displays their names alongside their rankings of other sales representatives. Sales representatives might have a better sense of the company's appreciation and commitment to their success if they are publicly acknowledged for their efforts.

Track progress/ Provide feedback

A sales team's standing on a leaderboard can tell them exactly where they stand about their goals and what they need to do to reach them. Showing where sales associates are falling short and where they may make the most progress is a key function of the sales Leaderboard. Sales representatives can improve their performance by focusing on these areas after they have been identified. This might be encouraging because it lays out a development plan and shows sales representatives that they are making headway.

Identifies areas for improvement

The sales Leaderboard reveals sales data in an easily digestible format, which can be inspiring for sales staff. When salespeople have access to the same data that their managers do, they are more likely to trust and be motivated by the process of tracking and evaluating their performance.

Visdum is the best sales leaderboard software for businesses.


How the lack of a leaderboard can affect their ability to achieve these goals

The capacity of sales representatives to gain popularity, competitiveness, and compensation can all be negatively impacted in the absence of a scoreboard. The lack of a ranking system can have the following effects on sales staff:

Lack of transparency

Without having a central location to see how your performance stacks up against others hinders openness. This might be frustrating and demoralizing because they aren't getting clear information about their sales success and where they stand about their goals.

Reduced competition

Weakening of competition due to the lack of a transparent method of comparing sales representatives' results to one another (a scoreboard). If sales representatives don't know who they're up against or how they're doing relative to the competition, competition suffers.

Limited motivation

There isn't much-driving salespeople to succeed beyond the competitive urge to outdo their colleagues and the desire to be recognized for their efforts. Sales representatives may be less motivated if they have fewer possibilities to be recognized or rewarded for their work if no leaderboard is in place to track their progress.

Inability to track progress

Having no visible way to see how individual salespeople are doing in terms of meeting their goals. Sales reps may struggle to monitor performance and pinpoint opportunities for development without a sales leaderboard.

Revolutionize Your Sales Leaderboards with Visdum's Gamification Power

Elevate your sales team's motivation and performance by integrating Visdum – the ultimate sales compensation software with built-in sales gamification features, perfect for SaaS businesses. Unleash the potential of your sales leaderboards and supercharge your team’s drive.

Here's how Visdum's gamification aligns seamlessly with your sales strategies:

  • Seamless Integration: Connect effortlessly with CRM data sources, ensuring real-time updates for dynamic and engaging sales leaderboards.
  • No-Code Plan Designer: Craft personalized compensation plans that motivate healthy competition and collaboration among your sales team members.
  • Real-Time Computation: Run instant commission calculations that sync seamlessly with your sales leaderboards, adding an exciting element to achievement recognition.
  • Efficient Reporting: Simplify sales commission reconciliation, ensuring your gamified leaderboards accurately reflect achievements and milestones.

Why Choose Visdum's Gamification for Your Sales Leaderboards?

With Visdum, gamification isn't just a feature – it's a game-changer.

Boost engagement, enhance collaboration, and make sales tracking a thrilling experience. The perfect synergy of sales leaderboards and Visdum's gamification offers a comprehensive solution for SaaS businesses.

Ready to Gamify Your Sales Leaderboards?

Transform your sales strategy into an exciting journey!

Elevate your sales leaderboards with Visdum's gamification and witness the remarkable impact on your team's performance.

Learn more about Visdum and its features here.

Level up your sales game with Visdum, talk to our sales compensation experts today.

Act now to create an environment that fuels motivation and success!


How do you create a sales leaderboard?

Creating a sales leaderboard involves selecting key performance indicators (KPIs) relevant to your sales goals. Utilize a platform, software, or manual system to track and update these metrics in real-time. Display the rankings of individual sales representatives or teams prominently, ensuring accessibility to all team members.

Visual elements such as charts or graphs can enhance engagement, fostering healthy competition and motivation. Regularly communicate updates and celebrate achievements to maintain enthusiasm and drive continuous improvement.

What is the best way to structure a sales team?

The optimal structure for a sales team depends on factors like your product, target market, and sales strategy. A common approach is to organize teams based on specialization, such as having inbound and outbound teams. Another effective structure is territory-based, assigning specific regions or customer segments to individual teams.

Ensure a clear delineation of roles, set realistic targets, and foster open communication. Regularly assess and adjust the structure based on performance and changing business needs.

How do you create a high-performance sales culture?

To cultivate a high-performance sales culture, start by defining and communicating clear expectations and goals. Foster a positive and collaborative environment, emphasizing teamwork and shared success. Provide ongoing training and support to help the team develop necessary skills.

Recognize and reward achievements, both big and small, to boost morale. Encourage a mindset of continuous improvement and adaptability, where learning from both successes and setbacks is valued. Regularly solicit feedback from the team to ensure a culture that evolves with the changing dynamics of the sales landscape.

What is the difference between a scoreboard and a leaderboard?

While scoreboards and leaderboards share the purpose of tracking performance, they differ in scope and focus. A scoreboard typically displays individual or team scores, often in a numeric format, offering a snapshot of performance metrics. On the other hand, a leaderboard goes beyond scores, ranking individuals or teams based on specific key performance indicators.

Leaderboards emphasize competition, recognition, and motivation, providing a dynamic and visually appealing representation of how team members stack up against each other in real-time.

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