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9 RevOps Leaders Shaping the Future in 2025

Explore the game-changing strategies of 10 RevOps visionaries transforming go-to-market operations. Learn their tactics for scaling revenue, leveraging AI, fostering strong team cultures, and achieving remarkable global growth in 2025 and beyond.
Manashi Dutta
4
min read
June 23, 2025

Key Takeaways

Here’s a quick snapshot of the 9 RevOps leaders we feature below:

  • Cliff Simon — Operationalizes RevOps for startups through a service model.
  • Tessa Whittaker — Scales RevOps globally while building strong team culture.
  • Frank Piotraschke — Drives disciplined global GTM growth in cybersecurity.
  • David Weiss — Brings deal strategy and MEDDICC rigor to GTM excellence.
  • Mark Anderson — Aligns revenue at scale with cross-functional precision.
  • Seth Dallaire — Integrates growth strategy across retail, data, and ads.
  • Matthew Volm — Builds RevOps community and event-led GTM strategies.
  • Eddie Reynolds — Combines strategy and hands-on execution for scaling SaaS.
  • Jeremey Donovan — Translates data into action with depth and clarity.

RevOps is no longer just the glue between departments — it's now the engine that drives go-to-market performance. In 2025, the best RevOps leaders aren’t just operationally excellent — they’re business strategists, culture shapers, and growth catalysts.

At Visdum, we believe in learning from those actively rewriting the playbook. 

So when we set out to create this list, we didn’t just look at titles or company logos — we looked for RevOps professionals who consistently speak to the real, gritty challenges of the role: comp plan chaos, tech stack overload, lack of visibility, and cross-functional misalignment. 

The kind of folks who don't just scale systems, but understand the human side of operational leadership.

This list features a diverse group of enterprise leaders, startup operators, consultants, and community builders — all united by their clarity, generosity, and impact. 

Think of this as a roundtable, not a leaderboard.

These leaders aren’t being ranked — they’re being recognized for the depth, clarity, and generosity they bring to the RevOps community.

Cliff Simon

CRO @ Carabiner Group | RevOps-as-a-Service Pioneer | GTM Advisor

Cliff is hands-on RevOps leadership, operationalized. As CRO at Carabiner Group, he helps SaaS companies and fintech firms scale GTM operations through a unique RevOps-as-a-Service model. 

He’s also deeply embedded in the ecosystem through Pavilion, RevGenius, and multiple advisory roles. In 2024, he was named a Top 50 CRO to Watch by Pavilion.

Follow him if: You want tactical RevOps playbooks that actually get implemented.

In our interview with Cliff, he unpacked the often overlooked connection between RevOps and compensation — and how AI is quietly reshaping the foundation of GTM operations. His take is tactical, honest, and refreshingly actionable.

Interview TL;DV

  • Comp drives GTM: Compensation planning is central to RevOps because it directly shapes go-to-market behavior and strategic alignment.
  • Bad comp = big churn: Poorly structured plans can trigger talent loss and incentivize the wrong sales motions.
  • AI is a game-changer: Tools like Gong and Sweep.io are revolutionizing how RevOps handle data, enablement, and documentation.
  • Think beyond the split: Many teams fail by applying lazy comp models without vetting goals, TAM, or rep readiness.
  • Business acumen wins: The best RevOps pros think like executives — focusing on customer quality, retention, and real impact.

Tessa Whittaker

VP, Revenue Operations @ ZoomInfo | Co-Chapter Head @ Pavilion Miami

Tessa leads with equal parts precision and heart. As VP of RevOps at ZoomInfo, she’s responsible for aligning global teams across sales, marketing, and customer success — no easy feat at a Nasdaq-listed, data-driven powerhouse. 

What sets her apart isn’t just the scale she operates at, but how she maintains a culture of learning, collaboration, and accountability within it. Tessa is also a connector — leading Pavilion’s Miami chapter, advising startups, and backing early-stage SaaS founders via GTMfund.

Follow her if: You’re scaling fast and need to build RevOps muscle and culture at the same time.

Frank Piotraschke

Chief Revenue Officer @ SoSafe | Former SVP @ Staffbase, Optimizely

Frank is a blueprint for scaling GTM internationally. At SoSafe, a fast-growing cybersecurity firm, he’s leading global revenue and marketing strategy with remarkable discipline. 

His track record includes growing ARR 400% at Staffbase and opening offices in five cities. With deep experience across SaaS, analytics, and web tech, he’s mastered the art of replicable sales excellence.

Follow him if: You’re navigating multi-market expansion or building a high-performance revenue org from scratch.

David Weiss

Chief Services Officer @ MEDDICC | Deal Coach | Strategic Advisor

David doesn’t just understand GTM — he teaches it. As Chief Services Officer at MEDDICC and advisor to several startups, he’s built a career around helping organizations nail critical deals through better process, better coaching, and more human selling. 

His passion is palpable, whether he’s talking sales frameworks or mentoring future CROs. He’s also the author of several acclaimed sales guides and co-creator of deal coaching tools.

Follow him if: You care about repeatable revenue, sales psychology, and turning strategy into action.

Mark Anderson

President, Revenue @ Cloudflare | Former CEO @ Alteryx | Board Member @ 1Password

Mark’s RevOps influence spans from boardrooms to IPO trenches. As Cloudflare’s President of Revenue, he’s applying lessons from decades of GTM leadership — including his time as CEO of Alteryx and EVP at Palo Alto Networks. 

Mark is known for operational rigor, cross-functional leadership, and driving sustainable hypergrowth at scale.

Follow him if: You’re leading RevOps at the enterprise level and thinking long-term about org design, enablement, and governance.

Seth Dallaire

Chief Growth Officer @ Walmart U.S. | Ex-CRO @ Instacart | VP @ Amazon Ads

Seth brings a rare mix of retail, tech, and advertising expertise to the RevOps world. At Walmart, he leads growth across Walmart Connect, Walmart+, and new digital businesses — blending product, marketing, and revenue strategy. 

His tenure at Amazon and Instacart proves his knack for monetization, partnerships, and scaling modern revenue engines.

Follow him if: You're integrating revenue strategy across digital, retail, and data businesses.

Matthew Volm

CEO @ Eventful | Founder @ RevOps Co-op

Matthew is a product guy, community builder, and serial startup operator — all in one. He founded RevOps Co-op, a global community of 16k+ professionals, to elevate RevOps as a strategic function. He now leads Eventful, a SaaS platform helping B2B marketers optimize in-person events. 

His content is equal parts sharp, funny, and painfully honest — making him a standout voice in the space.

Follow him if: You want peer-driven insights, startup GTM lessons, and a refreshingly real take on RevOps.

Eddie Reynolds

CEO @ Union Square Consulting | RevOps Coach | Host of RevOps Corner

Eddie helps B2B SaaS companies turn RevOps chaos into strategy. At Union Square Consulting, he’s helped brands like Techstars and Luminate rethink systems, data, and GTM alignment. 

What makes him unique is his dual focus on strategy and execution — his team not only builds the roadmap but also rolls up their sleeves to implement it.

Follow him if: You’re stuck in tool overload or scaling from Series A to C and need systems that actually support growth.

Jeremey Donovan

EVP, Revenue Operations & Strategy @ Insight Partners | Author | Podcast Host

Jeremey is the kind of RevOps leader who makes complex growth challenges look elegantly solvable. As EVP at Insight Partners, he advises portfolio companies on how to scale their GTM engines with precision and speed. But his superpower lies in translating data into action — a skill sharpened over decades across Gartner, Salesloft, and CB Insights.

He’s not just a builder, he’s a teacher — literally. Whether it’s his bestselling book How to Deliver a TED Talk, his “Hey Salespeople” podcast, or his Adjunct role at NYU, Jeremey brings clarity and structure to the chaos of scaling revenue.

Follow him if: You want deeply analytical, principle-based insights on how to scale RevOps with confidence.

Final Thoughts

These 9 RevOps leaders embody the future of go-to-market excellence—blending strategic insight, operational precision, and authentic leadership. Whether you're navigating comp plan complexity, streamlining your tech stack, or driving alignment across global teams, their real-world strategies provide invaluable guidance.

As RevOps evolves from departmental glue to growth engine, learning from the best has never been more crucial. Embrace their proven approaches to not just keep pace—but to lead, innovate, and thrive.

And if compensation complexity or visibility challenges are holding your team back, Visdum is here to help.

Our sales commission software simplifies processes, reduces manual errors, and builds trust through transparent performance tracking—freeing your RevOps team to focus fully on scaling revenue.

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